• Posts Tagged ‘inbound marketing’

    From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age

    by  • April 21, 2016 • 

    The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Fortunately, associations are uniquely positioned to succeed in this new inbound community centric world, thanks to the backbone of all associations: educational content. During this session, you’ll learn...

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    Rethinking Your Email Workflow

    by  • March 18, 2016 • 

    Investigate different ways to rethink your email workflow and identify gaps and digital touchpoints where you might be able to gain additional insight. Learn how to move recipients from passive content consumers to actively, engaged participants in dialog with your association. (1 CAE Credit) Host: HighRoad Solution Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad...

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    Spice Up Your Website with Interactive Calls-to-Action

    by  • March 17, 2016 • 

    Who: Association professionals interested in exploring inbound and practitioners of inbound What: Bring-your-own-lunch and learn/discuss March’s topic “Spice Up Your Website with Interactive Calls-to-Action”  When: Thursday, March 17th, 12-1 pm Eastern Why: Inbound requires a change in mindset & that’s easier to do with a support community Where: Virtual via Zoom This program is eligible for 1 CAE credit and...

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