Are Marketers Chasing the Shiny Object?
by Scott Oser • September 17, 2019 • Attendee marketing, Implementing Multi-Channel Campaigns, Maximizing ROI
Every day marketers are faced with more and more tactical choices that they can implement to reach their goals and objectives. There is direct mail, email, phone outreach, SEO, SEM, print advertising, digital advertising, retargeting, geofencing, word of mouth, and on and on and on. Some days it feels like there are simply too...
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