In-person events are not a thing of the past. They just need better attendee marketing!

by Scott Oser • January 2, 2014 • Attendee marketing, Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI

I am sure you have heard many times how attendance at face-to-face meetings are down and that webinars, virtual conferences and social media are allowing a percentage of your potential attendees to no longer attend your face-to-face meetings, conferences and seminars. While this may be true in some cases it is definitely not true...