Now is the time to educate key advertisers on why they should increase their ad spend with your organization in 2013. By Scott D. Oser Organizations generally start putting together their next year’s advertising plans and budgets right after Labor Day—and that’s just around the corner. This means that an association needs to have...
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I’m sure we have all faced “the wall” at one time in our sales careers. We call and leave voicemail messages, we email, and we call again and leave another message, and we email again—but advertising prospects do not respond. It’s extremely frustrating, to say the least. Here are some ideas on what you...
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The Challenge: CREATE REVENUES BY SELLING ADVERTISING The Client: Tax Credit Advisor Background: Tax Credit Advisor is a niche publication that focuses on the affordable housing and tax credit industries. The publication is produced monthly and is read by over 400 key people on a regular basis. Scott Oser’s Solution: Scott Oser Associates successfully...
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