• Improving Member Retention

    5 Steps to Get Ready for A Direct Response Communications Audit

    by  • March 25, 2015 • Implementing Multi-Channel Campaigns, Improving Member Retention, Maximizing ROI

    A Direct Response Communications Audit can be very beneficial to almost any association or business.  The first step is to get BOD and upper level buy-in.  Once you have that here are 5 steps to get your association ready for a direct response communications audit.  These can be used whether you do it internally or...

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    by  • April 10, 2013 • Improving Member Retention • 0 Comments

    The Challenge: RETENTION OF EXISTING MEMBERS The Client: Tech Council of Maryland Background: The Tech Council of Maryland (TCM) is Maryland’s largest technology trade association which brings its 500 plus members access to technology industry leaders in Maryland, DC and Virginia. Scott Oser’s Solution: Developed and implemented a ?365-day per year communication plan.? First...

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