Better Communication = Better Member Experience
by Scott Oser • February 25, 2015 • Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership
Consider two different scenarios, both about the experience of a new member of an association: Association #1 Joe decides to join a national association. He was on its website and found that it does some things that will help him and his career, so he mails in his dues. One week passes, then two,...
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