• Increasing Membership

    Navigating Extreme Association Trends

    by  • March 23, 2014 • Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, Increasing Membership

    ASAE held its annual Great Ideas Conference in Orlando, FL earlier this month. During that conference, Aaron Wolowiec and I had the pleasure of presenting a session titled, “Under Pressure: Navigating Extreme Association Trends.” More than 50 association executives hailing from across the country attended our session. We were pleased so many of our...

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    Promote Your Publications by Harnessing the Power of Members

    by  • August 13, 2013 • Implementing Multi-Channel Campaigns, Increasing Membership, Maximizing ROI

    The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications, leading to higher readership and possibly more advertising dollars. Put...

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    by  • April 10, 2013 • Increasing Membership • 0 Comments

    The Challenge: RECRUITMENT OF MEMBERS The Client: HPBA – Hearth, Patio & Barbecue Association (HPBA) is an international trade association representing and promoting the interests of manufacturers, retailers, distributors, manufacturers’ representatives, service and installation firms, and other companies and individuals. Scott Oser’s Solution: Developed and helped implement a three prong multi-channel marketing campaign. Prospect lists were...

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