Consider two different scenarios, both about the experience of a new member of an association: Association #1 Joe decides to join a national association. He was on its website and found that it does some things that will help him and his career, so he mails in his dues. One week passes, then two,...
Read more →ASAE held its annual Great Ideas Conference in Orlando, FL earlier this month. During that conference, Aaron Wolowiec and I had the pleasure of presenting a session titled, “Under Pressure: Navigating Extreme Association Trends.” More than 50 association executives hailing from across the country attended our session. We were pleased so many of our...
Read more →The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications, leading to higher readership and possibly more advertising dollars. Put...
Read more →The Challenge: RECRUITMENT OF MEMBERS The Client: HPBA – Hearth, Patio & Barbecue Association (HPBA) is an international trade association representing and promoting the interests of manufacturers, retailers, distributors, manufacturers’ representatives, service and installation firms, and other companies and individuals. Scott Oser’s Solution: Developed and helped implement a three prong multi-channel marketing campaign. Prospect lists were...
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