In Part Two of our Columbia Idea Swap series on dissecting PR & Marketing to maximize both in our associations, Denise Gavilan, owner and marketing strategist, Gavilan & Associates, will lead a discussion on how to conceptualize and execute successful multi-channel, integrated marketing campaigns for associations. Denise, a former in-house marketing professional with ASAE, focuses exclusively on national marketing campaigns for associations. Join us to explore how campaign elements work together to achieve consistent branding, messaging, visuals and creative. Tap Denise for ideas on conference marketing campaigns that have not only driven attendance, but helped cement the brands and reputations of the conferences and the associations that organize them.

Excellent session for all association professionals and business partners. Plus 1 CE!

FREE parking available onsite.  Bring your lunch and business cards