Creating Your Membership Social Graph: Build Member Value and Get Buy-in
December 15, 2016 @ 12:00 pm - 1:00 pm
Get an inside look at how one association identified and fixed its problems leveraging useful member data by creating a “social graph” that tracks a member’s activity, interests and product purchases. Learn how they’ve created a more customer-centric model of engagement, rather than the traditional business-focused model, to ensure that member engagement and outreach are coordinated, aligned, and value-adding for all stakeholders.
1 CAE credit.
Presenter: Scott Pearce, MBA, assistant director of marketing, American College of Radiology