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Digital Newsletters — Original, Curated or Contracted?

Name: Digital Newsletters — Original, Curated or Contracted?
Start: 2016-05-25T12:00:00-04:00
End: 2016-05-25T14:00:00-04:00
Location: American Nurses Association

May 25, 2016 @ 12:00 pm - 2:00 pm

In this session you will learn how to:

Incorporate your newsletter into your larger communications, marketing and social media strategies
Create newsletters that connect with your members, leading to higher open rates and click-throughs
Personalize and segment newsletters
Use your newsletter to promote your magazine and to market events
Create a consistent voice, brand and newsletter schedule throughout the organization
Generate revenue from ad sales

Panelists:

Kate Chandler, Digital Content Director, National Federation of Independent Business

Beth Mirza, Director, Online News Operations, Society for Human Resource Management

Megan Rogers, Communications Assurance Specialist, National Court Reporters Association

Ross Rollins, Director, Creative Services and Digital Communications, American Academy of Otolaryngology—Head and Neck Surgery Foundation

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Details

Date:: May 25, 2016
Time:: 12:00 pm - 2:00 pm
Event Category:: Presentation
Event Tags:: ad sales, advertising revenue, AM&P, American Nurses Association, association, Association Media & Publ, Association Media and Publishing, communications, content curation, e-newsletters, magazine, marketing, newsletter, open rates, personalization, segmentation, social media, social media strategy
Website:: http://www.mmsend71.com/link.cfm?r=151512720&sid=95328309&m=12740828&u=SNAP&j=33549555&s=https://netforum.avectra.com/eWeb/DynamicPage.aspx?Site=AMP&WebCode=EventReg&evt_key=1b548de5-8039-4746-ba5e-05a40229d307

Organizer

: Association Media & Publishing
Phone:: (703) 234-4063
Email:: info@associationmediaandpublishing.org
Website:: associationmediaandpublishing.org

Venue

American Nurses Association

8515 Georgia Avenue
Silver Spring, MD 20910 United States + Google Map