The online world has created expectations for your members and how they want to experience your association online. Your website is the hub of it all. Does it meet today’s standards and give your member the experience they deserve?
Today’s association websites compete with for-profit sites, industry publications, member companies, and even other associations. With all this completion your website is being judged, and if it is hard to use your members will quickly switch to these other sources for their information (and spending).