The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Fortunately, associations are uniquely positioned to succeed in this new inbound community centric world, thanks to the backbone of all associations: educational content. During this session, you’ll learn how associations can transition from outbound marketing to inbound marketing by leveraging content to drive awareness, membership and engagement. More info.

Host: ASAE Marketing Section

Speakers:

• David DeMambro, Nonprofit Inbound Marketing Specialist, HubSpot
• David Evener, CAE (Moderator), Marketing Director, National Ground Water Association