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    From Outbound To Inbound: Adopting Community Centered Marketing in the Digital Age

    April 21, 2016 @ 12:00 pm - 1:00 pm

    • « Spot and Stop It: 3 Steps to End Harassment at Your Meetings 
    • What Community and Social features are vital to your Organization’s LMS? »

    The way your community is engaging with your association has changed and because of that, old school outbound marketing tactics are becoming less and less effective. Fortunately, associations are uniquely positioned to succeed in this new inbound community centric world, thanks to the backbone of all associations: educational content. During this session, you’ll learn how associations can transition from outbound marketing to inbound marketing by leveraging content to drive awareness, membership and engagement. More info.

    Host: ASAE Marketing Section

    Speakers:

    • David DeMambro, Nonprofit Inbound Marketing Specialist, HubSpot
    • David Evener, CAE (Moderator), Marketing Director, National Ground Water Association
    + Google Calendar+ iCal Export

    Details

    Date:
    April 21, 2016
    Time:
    12:00 pm - 1:00 pm
    Event Categories:
    Presentation, Teleconference
    Event Tags:
    associations, Community, content marketing, David DeMambro, David Evener, Hubspot, inbound marketing, marketing, National Ground Water Association, outbound marketing
    Website:
    https://www.asaecenter.org/meetings/D/2/0/2/C/2016-04-21-marketing-virtual-lunch-from-outbound-to-inbound-adopting-community-centered-marketing-in-the-digital-age

    Organizer

    ASAE
    Website:
    www.asaeannualmeeting.org

    Venue

    Your Office
    • « Spot and Stop It: 3 Steps to End Harassment at Your Meetings 
    • What Community and Social features are vital to your Organization’s LMS? »
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