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    Revitalizing Your Brand and Getting Members Buy-in

    January 13, 2017 @ 12:00 pm - 1:00 pm

    Free
    • « How to Market Like A Big Brand, Even If You Are A Marketing Office Of One!

    As associations grow and evolve they often find that their brand no longer represents their members or the organizations future mission and vision. No matter how obvious the need for rebranding is, it requires a well thought out plan, support from leadership and buy in from members. Hear how the Society of Women Engineers (SWE) underwent a two-year rebranding process in order to move SWE forward and truly embody the global organization they aimed to be.  Join us on this webinar to get an inside look into their rebranding journey process that not only won over their members but also resulted in SWE being recognized as an ASAE 2016 Gold Circle Award Recipient for the Rebranding category.

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    Details

    Date:
    January 13, 2017
    Time:
    12:00 pm - 1:00 pm
    Cost:
    Free
    Event Categories:
    Presentation, Webinar
    Event Tags:
    ASAE, brand, brand management, brand promise, branding, Gold Circle Awards, rebranding
    Website:
    https://collaborate.asaecenter.org/events/event-description?CalendarEventKey=030e8edb-139d-45d2-b2a0-ca1b9e0147c3&CommunityKey=73ba5202-87ac-4f84-b990-d56108a1fc25&Home=%2fevents%2fcalendar

    Venue

    Your laptop, pc, tablet, smart phone

    Organizer

    ASAE
    View Organizer Website
    • « How to Market Like A Big Brand, Even If You Are A Marketing Office Of One!
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