As associations grow and evolve they often find that their brand no longer represents their members or the organizations future mission and vision. No matter how obvious the need for rebranding is, it requires a well thought out plan, support from leadership and buy in from members. Hear how the Society of Women Engineers (SWE) underwent a two-year rebranding process in order to move SWE forward and truly embody the global organization they aimed to be.  Join us on this webinar to get an inside look into their rebranding journey process that not only won over their members but also resulted in SWE being recognized as an ASAE 2016 Gold Circle Award Recipient for the Rebranding category.