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Secrets to Communicating Technical Topics to Non-Technical Audiences
March 30, 2016 @ 12:00 pm - 1:00 pmFree
Secrets to Communicating Technical Topics to Non-Technical Audiences hones skills to convert technical material into information that is quickly and clearly understandable to non-technical audiences. Research in neuroscience reveals tips that aid in retention. This program is for anyone who presents difficult material to the public, elected officials, executives, or other decision-makers who have little time and less background in the subject area. You get one chance and it needs to go well.
- Deeply understand your audience. Know what you want from them and what they want from you.
- Simplify and organize the content. Make it clear, understandable and brain-friendly.
- Design presentations and handouts to be memorable so that the audience doesn’t experience death by PowerPoint.
Shelley Row, P.E., PTOE, MBA
Shelley Row Associates LLC
VP Marketing, Communications & Events
National Parking Association