The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five
Read more →What does it take to be a successful marketing professional today? Well, it’s definitely changed since I worked in consumer marketing at National Geographic from 2000 to 2003. There, my
Read more →The online world has created expectations for your members and how they want to experience your association online. Your website is the hub of it all. Does it meet today’s
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Now that football season is over I really hate to use football analogies. Unfortunately when you live and die with the Washington Redskins it is difficult to ever stop thinking
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