by Scott Oser | Apr 16, 2015 | Improving Member Retention, Increasing Membership, Maximizing ROI
I have been giving a lot of thought lately to recruitment, retention and general marketing techniques that are proved to work over long periods of time but may be getting left out of our current tactical marketing plans because they are simply not shiny and new. My...
by Scott Oser | Mar 25, 2015 | Implementing Multi-Channel Campaigns, Improving Member Retention, Maximizing ROI
A Direct Response Communications Audit can be very beneficial to almost any association or business. The first step is to get BOD and upper level buy-in. Once you have that here are 5 steps to get your association ready for a direct response communications audit. ...
