• Posts Tagged ‘associations’

    Promote Your Publications by Harnessing the Power of Members

    by  • August 13, 2013 • Implementing Multi-Channel Campaigns, Increasing Membership, Maximizing ROI

    The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications, leading to higher readership and possibly more advertising dollars. Put...

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    Free Webinar–10 Things Members Want From Your Association Website

    by  • August 9, 2013 • 

    The online world has created expectations for your members and how they want to experience your association online. Your website is the hub of it all. Does it meet today’s standards and give your member the experience they deserve? Today’s association websites compete with for-profit sites, industry publications, member companies, and even other associations....

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    Being a Marketer Means I Have to do What?

    by  • July 2, 2013 • Maximizing ROI

    What does it take to be a successful marketing professional today? Well, it’s definitely changed since I worked in consumer marketing at National Geographic from 2000 to 2003. There, my primary role was to strategize and implement tactics designed to recruit and retain magazine subscribers. But today’s association marketers need to do that—and more....

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