• Posts Tagged ‘brand management’

    Revitalizing Your Brand and Getting Members Buy-in

    by  • January 13, 2017 • 

    As associations grow and evolve they often find that their brand no longer represents their members or the organizations future mission and vision. No matter how obvious the need for rebranding is, it requires a well thought out plan, support from leadership and buy in from members. Hear how the Society of Women Engineers...

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    Learning Portfolio Audits: 7 Secrets of Thinking Like an Entrepreneur

    by  • April 28, 2016 • 

    This session is designed to help association professionals and industry partners leverage their inner entrepreneurial spirit to categorize, audit and optimize the programs that comprise their learning portfolios, resulting in a stronger brand, an elevated reputation and more loyal participation. You’ll learn how to identify the building blocks of an entrepreneurial mindset, examine the...

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