• Posts Tagged ‘brand’

    Revitalizing Your Brand and Getting Members Buy-in

    by  • January 13, 2017 • 

    As associations grow and evolve they often find that their brand no longer represents their members or the organizations future mission and vision. No matter how obvious the need for rebranding is, it requires a well thought out plan, support from leadership and buy in from members. Hear how the Society of Women Engineers...

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    Marketing Virtual Lunch: How Messaging is the Foundation of Your Brand

    by  • June 28, 2016 • 

    This session will discuss various types of messages from the elevator speech to the paragraph you use to describe your association in your news releases and how each message contributes to your brand and reputation. It will instruct participants about how to create impactful messages starting with their association’s vision and mission statement. Participants...

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    The Secret to Recruiting Talent: Authentic Employer Branding

    by  • April 13, 2016 • 

    Why is it so hard to recruit and retain the right talent? Your brand promise is the most important reason why members want to join, customers want to buy your products, and employees want to work for you. In this webinar, you’ll learn why brand authenticity matters, how to use data to create an...

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