With video becoming increasingly essential in marketing and eLearning platforms, four experts share insights and tips on how to create and distribute compelling content that will engage your audience and advance your association in a measurable way. Video has 10 times the engagement potential of email, yet many struggle with its production and distribution....
Read more →Associations are content machines, which means opportunities abound for associations to use articles, videos, images, social media, and more to generate buzz in their face-to-face events. Here are several useful ideas for putting content to work. What is up with the title? It is a bit odd isn’t it? The reason is because this...
Read more →Wed 4/13 at 2 p.m. – Learn how to stretch the value of your conference content, and increase the potential of non-dues revenue, by maximizing the use of your event’s content. You’ll leave this webinar knowing how to plan ahead to ensure the fair use of content afterward, maximize content across different platforms, and...
Read more →In the ever-evolving association landscape, the gap between your membership, content, and systems keeps growing wider. Explore the shift in member needs and expectations; system alignment and integration strategies; and tactics being used by three associations today to successfully bridge the gap. (1 CAE credit) Host: Abila/Peach New Media Speakers: Ryan Graham, Vice President...
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