How Direct Mail Planning is Like Forming a Super Bowl Champion
by Scott Oser • April 11, 2013 • Growing Revenue, Implementing Multi-Channel Campaigns, slideshow

Now that football season isĀ over I really hate to use football analogies. Unfortunately when you live and die with the Washington Redskins it is difficult to ever stop thinking about THE great fall sport. I apologize up front to anyone who is against using sports as an analogy in business, but I just...
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