by Scott Oser | Feb 25, 2015 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership
Consider two different scenarios, both about the experience of a new member of an association: Association #1 Joe decides to join a national association. He was on its website and found that it does some things that will help him and his career, so he mails in his...
by Scott Oser | Jul 2, 2013 | Maximizing ROI
What does it take to be a successful marketing professional today? Well, it’s definitely changed since I worked in consumer marketing at National Geographic from 2000 to 2003. There, my primary role was to strategize and implement tactics designed to recruit and...