• Posts Tagged ‘Multi-channel marketing’

    Are Marketers Chasing the Shiny Object?

    by  • September 17, 2019 • Attendee marketing, Implementing Multi-Channel Campaigns, Maximizing ROI

    Every day marketers are faced with more and more tactical choices that they can implement to reach their goals and objectives.  There is direct mail, email, phone outreach, SEO, SEM, print advertising, digital advertising, retargeting, geofencing, word of mouth, and on and on and on.  Some days it feels like there are simply too...

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    Columbia Idea Swap – Effective Multi-channel, Integrated Marketing Campaigns

    by  • May 24, 2016 • 

    In Part Two of our Columbia Idea Swap series on dissecting PR & Marketing to maximize both in our associations, Denise Gavilan, owner and marketing strategist, Gavilan & Associates, will lead a discussion on how to conceptualize and execute successful multi-channel, integrated marketing campaigns for associations. Denise, a former in-house marketing professional with ASAE,...

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