target marketing | Effective Strategic Marketing for Associations and More

Posts Tagged ‘target marketing’

The Do’s and Don’ts of Member Onboarding

by Scott Oser • November 21, 2018 • Improving Member Retention, Increasing Membership, Member Engagement

Your membership can’t grow if you don’t nail the onboarding process. Here are six strategies to make members feel welcomed. Research has shown, time and time again, that member-based organizations with high retention
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Yes! You Can Use Your Members to Your Advantage!

by Scott Oser • April 16, 2015 • Improving Member Retention, Increasing Membership, Maximizing ROI

I have been giving a lot of thought lately to recruitment, retention and general marketing techniques that are proved to work over long periods of time but may be getting
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In-person events are not a thing of the past. They just need better attendee marketing!

by Scott Oser • January 2, 2014 • Attendee marketing, Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI

I am sure you have heard many times how attendance at face-to-face meetings are down and that webinars, virtual conferences and social media are allowing a percentage of your potential
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