• My Membership Predictions for 2021

    by  • January 14, 2021

    For many associations 2020 was a year of incredible innovation and creation as we have been forced to change in so many ways. Now that 2020 is over and many of those initial challenges are behind us it is time to focus on 2021 and what that might look like from a membership perspective. Here...

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    How Nimble is Too Nimble?

    by  • May 21, 2020

    Over the last few weeks I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual.  I realize that quick changes are often infrequent in the association space and therefore I do offer praise to any organization that...

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