• How Nimble is Too Nimble?

    by  • May 21, 2020

    Over the last few weeks I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual.  I realize that quick changes are often infrequent in the association space and therefore I do offer praise to any organization that...

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    Do You Know Your Members What and Why?

    by  • April 14, 2020

    Like most of us I have been trying to connect with as many people as I can and listen and learn from as many association professionals as possible.  One common question I keep hearing is around the decision to market or not to market; one particular area that is getting a lot of attention...

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