• Posts Tagged ‘ANEX’

    5 Keys to Association Website Success in 2017

    by  • October 25, 2016 • 

    Association websites compete with for-profits, media, and even other associations for mindshare and web visitors. Does your association have a plan to compete in this crowded, modern online environment? At the same time, new technologies and trends continue to reshape the way we use the web, transforming your members’ expectations and what you need...

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    Forget Big Data – Focus on the Right Data

    by  • September 27, 2016 • 

    There’s constant chatter about “Big Data.” Ok, but with tight margins and limited access to large datasets, we (nonprofits!) can be left out in the cold during this technological transformation. Yes, accurate, timely data can transform strategic planning, member relations, and fundraising not to mention programs and services. So what can we do? Join...

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    Podcasting Demystified–Columbia Idea Swap

    by  • June 28, 2016 • 

    Podcasting is catching on (again), and more marketers are deciding it’s time to see if it’s a fit. If you need to explain a product or membership benefit in greater detail or if you want to share in-depth thinking from your association (and its members), podcasts are an easy way to share a complex...

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    Columbia Idea Swap – Effective Multi-channel, Integrated Marketing Campaigns

    by  • May 24, 2016 • 

    In Part Two of our Columbia Idea Swap series on dissecting PR & Marketing to maximize both in our associations, Denise Gavilan, owner and marketing strategist, Gavilan & Associates, will lead a discussion on how to conceptualize and execute successful multi-channel, integrated marketing campaigns for associations. Denise, a former in-house marketing professional with ASAE,...

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