As associations grow and evolve they often find that their brand no longer represents their members or the organizations future mission and vision. No matter how obvious the need for rebranding is, it requires a well thought out plan, support from leadership and buy in from members. Hear how the Society of Women Engineers...
Read more →Registrants can provide agenda topics on issues they’re facing in their association. These topics will be addressed by participants in a round table format. In addition, every swap has a short presentation on a topic of interest to association attendees. This month’s topic: Effective Use of Video for Association Marketing, Branding, Communications and Events. 1...
Read more →Topic: Associations Effective Use of Video for Marketing , Branding, Communications and Events Tom Madden, President of Visual Impact Productions will share with you his insights on how associations are effectively communicating their messages utilizing video. This session will cover advice on how to craft the correct message, creative techniques to keep your viewers...
Read more →In Part Two of our Columbia Idea Swap series on dissecting PR & Marketing to maximize both in our associations, Denise Gavilan, owner and marketing strategist, Gavilan & Associates, will lead a discussion on how to conceptualize and execute successful multi-channel, integrated marketing campaigns for associations. Denise, a former in-house marketing professional with ASAE,...
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