For many associations 2020 was a year of incredible innovation and creation as we have been forced to change in so many ways. Now that 2020 is over and many of those initial challenges are behind us it is time to focus on 2021 and what that might look like from a membership perspective. Here...
Read more →Wed 4/13 at 2 p.m. – Learn how to stretch the value of your conference content, and increase the potential of non-dues revenue, by maximizing the use of your event’s content. You’ll leave this webinar knowing how to plan ahead to ensure the fair use of content afterward, maximize content across different platforms, and...
Read more →I have been giving a lot of thought lately to recruitment, retention and general marketing techniques that are proved to work over long periods of time but may be getting left out of our current tactical marketing plans because they are simply not shiny and new. My mind drifts to this topic numerous times...
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