• Posts Tagged ‘messaging’

    Loudoun County Idea Swap

    by  • August 1, 2016 • 

    Topic: Associations Effective Use of Video for Marketing , Branding, Communications and Events Tom Madden, President of Visual Impact Productions will share with you his insights on how associations are effectively communicating their messages utilizing video. This session will cover advice on how to craft the correct message, creative techniques to keep your viewers...

    Read more →

    Marketing Virtual Lunch: How Messaging is the Foundation of Your Brand

    by  • June 28, 2016 • 

    This session will discuss various types of messages from the elevator speech to the paragraph you use to describe your association in your news releases and how each message contributes to your brand and reputation. It will instruct participants about how to create impactful messages starting with their association’s vision and mission statement. Participants...

    Read more →

    Columbia Idea Swap – Effective Multi-channel, Integrated Marketing Campaigns

    by  • May 24, 2016 • 

    In Part Two of our Columbia Idea Swap series on dissecting PR & Marketing to maximize both in our associations, Denise Gavilan, owner and marketing strategist, Gavilan & Associates, will lead a discussion on how to conceptualize and execute successful multi-channel, integrated marketing campaigns for associations. Denise, a former in-house marketing professional with ASAE,...

    Read more →

    Good Data: The Fuel for Your Association’s Marketing Engine

    by  • May 13, 2015 • 

    Personalization drives membership engagement. Your member database is overflowing with powerful, untapped data that will help you send targeted, triggered, and timely messages to keep members informed and engaged. In this webinar, hear from a panel of industry experts and learn how you can use the power behind your AMS to customize emails and...

    Read more →