• 10 Things to Do Before Implementing Something New

    by  • March 11, 2014 • Implementing Multi-Channel Campaigns, Maximizing ROI

    1. Talk to your co-workers across all departments early in the process to get their thoughts and perspectives and how it might impact their area of responsibility.
    2. Talk to your association network to see what their experience has been and how it has impacted them at their association
    3. Make sure that what you are considering doing helps you better serve your members or makes your efforts more effective and efficient
    4. Don’t do it just to do it (Don’t chase the shiny object)
    5. Talk to your members to make sure that what you are considering is right for them
    6. Test or develop a pilot program for the idea to see how it will play out in real life
    7. Run the numbers to see how following the “trend” will impact your bottom line and your association’s business
    8. Do your research (i.e. books, white papers, listservs)
    9. Allow for a cooling down period so that you don’t rush into implementation too quickly. ¬†Give yourself a chance to sleep on it for a little bit.
    10. Consultants/associations should both take equal responsibility for implementation/outcomes


    Scott Oser Associates has the expertise to develop a customized and effective solution created to meet your marketing, membership and/or sales needs. Produced in combination or in a series, you will reach out to your audience(s) with multi-channel marketing program(s) specifically designed to ensure that your message, brand or mission is viewed by the people and companies that you need to reach and that a desired action is obtained.