How Nimble is Too Nimble?
by Scott Oser • May 21, 2020 • Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement
Over the last few weeks I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual. I realize that quick changes are often infrequent in the association space and therefore I do offer praise to any organization that...
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