by Scott Oser | Feb 25, 2015 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership
Consider two different scenarios, both about the experience of a new member of an association: Association #1 Joe decides to join a national association. He was on its website and found that it does some things that will help him and his career, so he mails in his...
by Scott Oser | Apr 10, 2013 | Improving Member Retention
The Challenge: RETENTION OF EXISTING MEMBERS The Client: Tech Council of Maryland Background: The Tech Council of Maryland (TCM) is Maryland’s largest technology trade association which brings its 500 plus members access to technology industry leaders in...
