by Scott Oser | Dec 10, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
At the end of the year, you’re scrambling to capture any dollars leftover in customers’ ad budgets and seal the deal on 2014. But no matter how badly you feel the pressure, here are three things you should never do. 1. Don’t undervalue your ad space. You give...
by Scott Oser | Oct 22, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
I am guessing that many association publishers have already produced their 2014 media kit as in my experience, most advertising prospects start their future year ad planning in early September. A good rule of thumb is to have the next year’s media kit completed and...
by Scott Oser | Apr 11, 2013 | Selling Out Advertising Inventory
I’m sure we have all faced “the wall” at one time in our sales careers. We call and leave voicemail messages, we email, and we call again and leave another message, and we email again—but advertising prospects do not respond. It’s extremely...
