For many associations 2020 was a year of incredible innovation and creation as we have been forced to change in so many ways. Now that 2020 is over and many of those initial challenges are behind us it is time to focus on 2021 and what that might look like from a membership perspective. Here...
Read more →Over the last few weeks I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual. I realize that quick changes are often infrequent in the association space and therefore I do offer praise to any organization that...
Read more →As I talk to association professionals during this challenging time most of them tell me that they are communicating with their audiences by email. This seems to hold true across industries, trade and individual member organizations and national and regional organizations. I get it. Email is easy, right? You type something in, add some...
Read more →After a successful meeting, it’s time to keep the momentum going. A few post-event marketing tactics can help deepen engagement with your attendees and potentially boost membership. Your largest conference of the year just wrapped up, and it was a huge success. Time to take a step back and let your attendees, colleagues, and...
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