• Growing Revenue

    How Nimble is Too Nimble?

    by  • May 21, 2020 • Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement

    Over the last few weeks I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual.  I realize that quick changes are often infrequent in the association space and therefore I do offer praise to any organization that...

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    Is Email the Answer?

    by  • March 27, 2020 • Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement

    As I talk to association professionals during this challenging time most of them tell me that they are communicating with their audiences by email.  This seems to hold true across industries, trade and individual member organizations and national and regional organizations. I get it.  Email is easy, right? You type something in, add some...

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    Post-Event Marketing Tactics That Leave a Lasting Impact on Attendees

    by  • November 15, 2019 • Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement

    After a successful meeting, it’s time to keep the momentum going. A few post-event marketing tactics can help deepen engagement with your attendees and potentially boost membership. Your largest conference of the year just wrapped up, and it was a huge success. Time to take a step back and let your attendees, colleagues, and...

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    It’s Time to Kill the In-house Agency Discount

    by  • August 14, 2014 • Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory

    During my almost 20 years of working with magazines, I have had the good fortune of working with large circulation association magazines as well as much smaller circulation magazines that focus on a very targeted readership. Regardless of the size of the circulation and readership, however, all of the magazines had one thing in...

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