by Scott Oser | Oct 5, 2017 | Uncategorized
We live in a silo industry. Do you remember the last time you put your head together with someone from a different department to share ideas about an internal pain point? Do you wish you had opportunities to do it more? Often, working together across disciplines...
by Scott Oser | Jan 2, 2017 | Implementing Multi-Channel Campaigns
December 14th was a morning like many other mornings. I woke up, brushed my teeth, had breakfast and tried to log into my Facebook account. Instead of seeing the barrage of happy photos of my friends, family and colleagues busy with their holiday season prep, I was...
by Scott Oser | Apr 18, 2016 | Attendee marketing, Growing Non-Dues Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI
Associations are content machines, which means opportunities abound for associations to use articles, videos, images, social media, and more to generate buzz in their face-to-face events. Here are several useful ideas for putting content to work. What is up with the...
by Scott Oser | Sep 1, 2015 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
There’s no silver bullet for accelerating your associations membership development efforts. Rather, a range of efforts varying in purpose, timing, format, and style will combine to raise your membership performance. Here are 12 ideas to add to your repertoire....
by Scott Oser | Apr 16, 2015 | Improving Member Retention, Increasing Membership, Maximizing ROI
I have been giving a lot of thought lately to recruitment, retention and general marketing techniques that are proved to work over long periods of time but may be getting left out of our current tactical marketing plans because they are simply not shiny and new. My...
