by Scott Oser | Mar 25, 2020 | Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement, Uncategorized
First of all I would like to thank Gail Siminovsky for the title and for the push to write about this. Our colleagues are a huge resource during this time of social distancing so I hope you are connecting as you can. Now on to the business at hand. I have...
by Scott Oser | Oct 5, 2017 | Uncategorized
We live in a silo industry. Do you remember the last time you put your head together with someone from a different department to share ideas about an internal pain point? Do you wish you had opportunities to do it more? Often, working together across disciplines...
by Scott Oser | Sep 5, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory, Uncategorized
During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications....
