First of all I would like to thank Gail Siminovsky for the title and for the push to write about this. Our colleagues are a huge resource during this time of social distancing so I hope you are connecting as you can. Now on to the business at hand. I have seen, and heard,...
Read more →We live in a silo industry. Do you remember the last time you put your head together with someone from a different department to share ideas about an internal pain point? Do you wish you had opportunities to do it more? Often, working together across disciplines generates insight greater than the sum of its...
Read more →During my almost 20-year career, I have been fortunate to work for — and with — both for-profit and association publications. Throughout this time, I have often heard that it is not as easy to sell ads in association publications as it is in consumer publications. Over the last seven years, as I have...
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