by Scott Oser | Mar 27, 2020 | Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement
As I talk to association professionals during this challenging time most of them tell me that they are communicating with their audiences by email. This seems to hold true across industries, trade and individual member organizations and national and regional...
by Scott Oser | Nov 15, 2019 | Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
After a successful meeting, it’s time to keep the momentum going. A few post-event marketing tactics can help deepen engagement with your attendees and potentially boost membership. Your largest conference of the year just wrapped up, and it was a huge success. Time...
by Scott Oser | Sep 17, 2019 | Attendee marketing, Implementing Multi-Channel Campaigns, Maximizing ROI
Every day marketers are faced with more and more tactical choices that they can implement to reach their goals and objectives. There is direct mail, email, phone outreach, SEO, SEM, print advertising, digital advertising, retargeting, geofencing, word of mouth,...
by Scott Oser | Apr 18, 2016 | Attendee marketing, Growing Non-Dues Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI
Associations are content machines, which means opportunities abound for associations to use articles, videos, images, social media, and more to generate buzz in their face-to-face events. Here are several useful ideas for putting content to work. What is up with the...
by Scott Oser | Jan 2, 2014 | Attendee marketing, Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI
I am sure you have heard many times how attendance at face-to-face meetings are down and that webinars, virtual conferences and social media are allowing a percentage of your potential attendees to no longer attend your face-to-face meetings, conferences and...
