by Scott Oser | May 21, 2020 | Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement
Over the last few weeks I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual. I realize that quick changes are often infrequent...
by Scott Oser | Mar 27, 2020 | Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement
As I talk to association professionals during this challenging time most of them tell me that they are communicating with their audiences by email. This seems to hold true across industries, trade and individual member organizations and national and regional...
by Scott Oser | Nov 15, 2019 | Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
After a successful meeting, it’s time to keep the momentum going. A few post-event marketing tactics can help deepen engagement with your attendees and potentially boost membership. Your largest conference of the year just wrapped up, and it was a huge success. Time...
by Scott Oser | Aug 14, 2014 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
During my almost 20 years of working with magazines, I have had the good fortune of working with large circulation association magazines as well as much smaller circulation magazines that focus on a very targeted readership. Regardless of the size of the circulation...
by Scott Oser | Apr 10, 2014 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
You are sitting at your desk working on your next ad sales effort when your phone rings. It is one of your long-time advertisers, and out of the blue, she asks how the redesign of your magazine is going to impact her advertising. Redesign? How did she find out? You...
by Scott Oser | Mar 23, 2014 | Growing Non-Dues Revenue, Growing Revenue, Implementing Multi-Channel Campaigns, Increasing Membership
ASAE held its annual Great Ideas Conference in Orlando, FL earlier this month. During that conference, Aaron Wolowiec and I had the pleasure of presenting a session titled, “Under Pressure: Navigating Extreme Association Trends.” More than 50 association executives...
