by Scott Oser | May 21, 2020 | Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement
Over the last few weeks I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual. I realize that quick changes are often infrequent...
by Scott Oser | Apr 14, 2020 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
Like most of us I have been trying to connect with as many people as I can and listen and learn from as many association professionals as possible. One common question I keep hearing is around the decision to market or not to market; one particular area that is...
by Scott Oser | Mar 27, 2020 | Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement
As I talk to association professionals during this challenging time most of them tell me that they are communicating with their audiences by email. This seems to hold true across industries, trade and individual member organizations and national and regional...
by Scott Oser | Nov 15, 2019 | Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
After a successful meeting, it’s time to keep the momentum going. A few post-event marketing tactics can help deepen engagement with your attendees and potentially boost membership. Your largest conference of the year just wrapped up, and it was a huge success. Time...
by Scott Oser | Sep 17, 2019 | Attendee marketing, Implementing Multi-Channel Campaigns, Maximizing ROI
Every day marketers are faced with more and more tactical choices that they can implement to reach their goals and objectives. There is direct mail, email, phone outreach, SEO, SEM, print advertising, digital advertising, retargeting, geofencing, word of mouth,...
by Scott Oser | Oct 17, 2018 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
Here are two scenarios for you. Once you are done reading them please take 30 seconds to think about which one would have a greater impact on how likely you are to take the desired action and ultimately how you feel about the organization that created the...
