by Scott Oser | Nov 15, 2019 | Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
After a successful meeting, it’s time to keep the momentum going. A few post-event marketing tactics can help deepen engagement with your attendees and potentially boost membership. Your largest conference of the year just wrapped up, and it was a huge success. Time...
by Scott Oser | Nov 21, 2018 | Improving Member Retention, Increasing Membership, Member Engagement
Your membership can’t grow if you don’t nail the onboarding process. Here are six strategies to make members feel welcomed. Research has shown, time and time again, that member-based organizations with high retention rates often excel at growing their member numbers...
by Scott Oser | Oct 17, 2018 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
Here are two scenarios for you. Once you are done reading them please take 30 seconds to think about which one would have a greater impact on how likely you are to take the desired action and ultimately how you feel about the organization that created the...
by Scott Oser | Sep 1, 2015 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
There’s no silver bullet for accelerating your associations membership development efforts. Rather, a range of efforts varying in purpose, timing, format, and style will combine to raise your membership performance. Here are 12 ideas to add to your repertoire....
by Scott Oser | Apr 16, 2015 | Improving Member Retention, Increasing Membership, Maximizing ROI
I have been giving a lot of thought lately to recruitment, retention and general marketing techniques that are proved to work over long periods of time but may be getting left out of our current tactical marketing plans because they are simply not shiny and new. My...
by Scott Oser | Feb 25, 2015 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership
Consider two different scenarios, both about the experience of a new member of an association: Association #1 Joe decides to join a national association. He was on its website and found that it does some things that will help him and his career, so he mails in his...
