I have seen a number of posts, and heard a number of comments, over the last few days about how some associations are trying to get members to renew, or support them in other ways, by telling them that without their dues or support the association will cease to exist. Although this may be...
Read more →As I talk to association professionals during this challenging time most of them tell me that they are communicating with their audiences by email. This seems to hold true across industries, trade and individual member organizations and national and regional organizations. I get it. Email is easy, right? You type something in, add some...
Read more →First of all I would like to thank Gail Siminovsky for the title and for the push to write about this. Our colleagues are a huge resource during this time of social distancing so I hope you are connecting as you can. Now on to the business at hand. I have seen, and heard,...
Read more →After a successful meeting, it’s time to keep the momentum going. A few post-event marketing tactics can help deepen engagement with your attendees and potentially boost membership. Your largest conference of the year just wrapped up, and it was a huge success. Time to take a step back and let your attendees, colleagues, and...
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