• Increasing Membership

    Is Email the Answer?

    by  • March 27, 2020 • Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement

    As I talk to association professionals during this challenging time most of them tell me that they are communicating with their audiences by email.  This seems to hold true across industries, trade and individual member organizations and national and regional organizations. I get it.  Email is easy, right? You type something in, add some...

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    Post-Event Marketing Tactics That Leave a Lasting Impact on Attendees

    by  • November 15, 2019 • Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement

    After a successful meeting, it’s time to keep the momentum going. A few post-event marketing tactics can help deepen engagement with your attendees and potentially boost membership. Your largest conference of the year just wrapped up, and it was a huge success. Time to take a step back and let your attendees, colleagues, and...

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    The Do’s and Don’ts of Member Onboarding

    by  • November 21, 2018 • Improving Member Retention, Increasing Membership, Member Engagement

    Your membership can’t grow if you don’t nail the onboarding process. Here are six strategies to make members feel welcomed. Research has shown, time and time again, that member-based organizations with high retention rates often excel at growing their member numbers as well. After all, if you were to lose a large percentage of your current members,...

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