by Scott Oser | May 21, 2020 | Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement
Over the last few weeks I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual. I realize that quick changes are often infrequent...
by Scott Oser | Nov 21, 2018 | Improving Member Retention, Increasing Membership, Member Engagement
Your membership can’t grow if you don’t nail the onboarding process. Here are six strategies to make members feel welcomed. Research has shown, time and time again, that member-based organizations with high retention rates often excel at growing their member numbers...
by Scott Oser | Sep 1, 2015 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
There’s no silver bullet for accelerating your associations membership development efforts. Rather, a range of efforts varying in purpose, timing, format, and style will combine to raise your membership performance. Here are 12 ideas to add to your repertoire....
by Scott Oser | Apr 16, 2015 | Improving Member Retention, Increasing Membership, Maximizing ROI
I have been giving a lot of thought lately to recruitment, retention and general marketing techniques that are proved to work over long periods of time but may be getting left out of our current tactical marketing plans because they are simply not shiny and new. My...
by Scott Oser | Feb 25, 2015 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership
Consider two different scenarios, both about the experience of a new member of an association: Association #1 Joe decides to join a national association. He was on its website and found that it does some things that will help him and his career, so he mails in his...
