• Posts Tagged ‘marketing’

    How Nimble is Too Nimble?

    by  • May 21, 2020 • Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement

    Over the last few weeks I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual.  I realize that quick changes are often infrequent in the association space and therefore I do offer praise to any organization that...

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    The Do’s and Don’ts of Member Onboarding

    by  • November 21, 2018 • Improving Member Retention, Increasing Membership, Member Engagement

    Your membership can’t grow if you don’t nail the onboarding process. Here are six strategies to make members feel welcomed. Research has shown, time and time again, that member-based organizations with high retention rates often excel at growing their member numbers as well. After all, if you were to lose a large percentage of your current members,...

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    Achieving 1-to-1 Marketing through Automation

    by  • December 15, 2016 • 

    True 1-to-1 marketing is the holy grail for marketers – each piece of communication is specifically timed and personalized to appeal to an individual. By using marketing automation, marketers can implement tools like segmentation, personalization, dynamic content and triggered messaging to provide individual audience members with the right message at the right time for...

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    Solutions to Engaging Millennials in Associations

    by  • November 1, 2016 • 

    Hear from industry insiders how millennials can challenge your association’s conventional methods and strategies. Learn how to effectively approach this market, gain their support, stimulate their engagement, and retain their valuable membership. Hosts: EventBank Presenters: Shashi Bellankonda, chief marketing officer, Surefire Jonathan Murray, chief technology officer, DPrism Kelly Rogan, vice president, business, Social and...

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