by Scott Oser | May 21, 2020 | Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement
Over the last few weeks I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual. I realize that quick changes are often infrequent...
by Scott Oser | Apr 14, 2020 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
Like most of us I have been trying to connect with as many people as I can and listen and learn from as many association professionals as possible. One common question I keep hearing is around the decision to market or not to market; one particular area that is...
by Scott Oser | Apr 2, 2020 | Growing Non-Dues Revenue, Improving Member Retention, Increasing Membership, Member Engagement
Even more so than “usual” now is a time for associations to provide their members with the resources they will find valuable. Does that mean we should be creating resources? Curating resources? Both? I recently came across an association that was...
by Scott Oser | Mar 31, 2020 | Improving Member Retention, Increasing Membership, Member Engagement
I have seen a number of posts, and heard a number of comments, over the last few days about how some associations are trying to get members to renew, or support them in other ways, by telling them that without their dues or support the association will cease to...
by Scott Oser | Mar 27, 2020 | Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement
As I talk to association professionals during this challenging time most of them tell me that they are communicating with their audiences by email. This seems to hold true across industries, trade and individual member organizations and national and regional...
