by Scott Oser | Mar 25, 2020 | Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement, Uncategorized
First of all I would like to thank Gail Siminovsky for the title and for the push to write about this. Our colleagues are a huge resource during this time of social distancing so I hope you are connecting as you can. Now on to the business at hand. I have...
by Scott Oser | Nov 15, 2019 | Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
After a successful meeting, it’s time to keep the momentum going. A few post-event marketing tactics can help deepen engagement with your attendees and potentially boost membership. Your largest conference of the year just wrapped up, and it was a huge success. Time...
by Scott Oser | Sep 17, 2019 | Attendee marketing, Implementing Multi-Channel Campaigns, Maximizing ROI
Every day marketers are faced with more and more tactical choices that they can implement to reach their goals and objectives. There is direct mail, email, phone outreach, SEO, SEM, print advertising, digital advertising, retargeting, geofencing, word of mouth,...
by Scott Oser | Nov 21, 2018 | Improving Member Retention, Increasing Membership, Member Engagement
Your membership can’t grow if you don’t nail the onboarding process. Here are six strategies to make members feel welcomed. Research has shown, time and time again, that member-based organizations with high retention rates often excel at growing their member numbers...
by Scott Oser | Oct 17, 2018 | Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Member Engagement
Here are two scenarios for you. Once you are done reading them please take 30 seconds to think about which one would have a greater impact on how likely you are to take the desired action and ultimately how you feel about the organization that created the...
