by Scott Oser | Jul 2, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
In my experience organizations and institutions generally start putting together their next year’s ad plans and budgets right after Labor Day. This is not the case for every organization but I have noticed that it is a good rule of thumb. As an ad sales rep this...
by Scott Oser | Apr 11, 2013 | Growing Revenue, Implementing Multi-Channel Campaigns, Selling Out Advertising Inventory, slideshow
Here are seven fundamentals to address before you make another advertising sales call. Before you pick up the phone or sit down to send another email to an advertising or sponsorship prospect, here are seven fundamental things you need to do first. Know everything you...
by Scott Oser | Apr 11, 2013 | Growing Non-Dues Revenue, Growing Revenue, Selling Out Advertising Inventory
Now is the time to educate key advertisers on why they should increase their ad spend with your organization in 2013. By Scott D. Oser Organizations generally start putting together their next year’s advertising plans and budgets right after Labor Day—and that’s just...
by Scott Oser | Apr 11, 2013 | Selling Out Advertising Inventory
I’m sure we have all faced “the wall” at one time in our sales careers. We call and leave voicemail messages, we email, and we call again and leave another message, and we email again—but advertising prospects do not respond. It’s extremely...
by Scott Oser | Apr 10, 2013 | Growing Revenue, Selling Out Advertising Inventory
The Challenge: CREATE REVENUES BY SELLING ADVERTISING The Client: Tax Credit Advisor Background: Tax Credit Advisor is a niche publication that focuses on the affordable housing and tax credit industries. The publication is produced monthly and is read by over 400 key...
