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Now that football season is over I really hate to use football analogies. Unfortunately when you live and die with the Washington Redskins it is difficult to ever stop thinking
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So you’ve launched your association’s new e-zine…now what? How do you make sure the members know it’s available? An e-zine should be promoted through as many of your normal association
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As an association publisher, you are responsible for so much more than just a bunch of pieces of paper or web pages with words on them. In fact, you are
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Here are seven fundamentals to address before you make another advertising sales call. Before you pick up the phone or sit down to send another email to an advertising or
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