by Scott Oser | May 21, 2020 | Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement
Over the last few weeks I have closely watched a number of organizations announce how successful they have been in quickly changing their communications and transitioning their meetings from in-person to virtual. I realize that quick changes are often infrequent...
by Scott Oser | Mar 27, 2020 | Attendee marketing, Growing Revenue, Implementing Multi-Channel Campaigns, Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement
As I talk to association professionals during this challenging time most of them tell me that they are communicating with their audiences by email. This seems to hold true across industries, trade and individual member organizations and national and regional...
by Scott Oser | Mar 25, 2020 | Improving Member Retention, Increasing Membership, Maximizing ROI, Member Engagement, Uncategorized
First of all I would like to thank Gail Siminovsky for the title and for the push to write about this. Our colleagues are a huge resource during this time of social distancing so I hope you are connecting as you can. Now on to the business at hand. I have...
by Scott Oser | Sep 17, 2019 | Attendee marketing, Implementing Multi-Channel Campaigns, Maximizing ROI
Every day marketers are faced with more and more tactical choices that they can implement to reach their goals and objectives. There is direct mail, email, phone outreach, SEO, SEM, print advertising, digital advertising, retargeting, geofencing, word of mouth,...
by Scott Oser | Apr 18, 2016 | Attendee marketing, Growing Non-Dues Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI
Associations are content machines, which means opportunities abound for associations to use articles, videos, images, social media, and more to generate buzz in their face-to-face events. Here are several useful ideas for putting content to work. What is up with the...
by Scott Oser | Apr 16, 2015 | Improving Member Retention, Increasing Membership, Maximizing ROI
I have been giving a lot of thought lately to recruitment, retention and general marketing techniques that are proved to work over long periods of time but may be getting left out of our current tactical marketing plans because they are simply not shiny and new. My...
