by Scott Oser | Jul 2, 2013 | Growing Non-Dues Revenue, Growing Revenue, Maximizing ROI, Selling Out Advertising Inventory
In my experience organizations and institutions generally start putting together their next year’s ad plans and budgets right after Labor Day. This is not the case for every organization but I have noticed that it is a good rule of thumb. As an ad sales rep this...
by Scott Oser | Apr 11, 2013 | Growing Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI, slideshow
As an association publisher, you are responsible for so much more than just a bunch of pieces of paper or web pages with words on them. In fact, you are sitting on an awareness builder, an example of your organization’s knowledge and expertise, a membership...
by Scott Oser | Apr 10, 2013 | Implementing Multi-Channel Campaigns, Maximizing ROI
Scott Oser Associates has the expertise to develop a customized and effective solution created to meet your marketing, membership and/or sales needs. Produced in combination or in a series, you will reach out to your audience(s) with multi-channel marketing program(s)...