improving the distribution of an organizations publication | Effective Strategic Marketing for Associations and More

Posts Tagged ‘improving the distribution of an organizations publication’

Promote Your Publications by Harnessing the Power of Members

by Scott Oser • August 13, 2013 • Implementing Multi-Channel Campaigns, Increasing Membership, Maximizing ROI

The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five
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You’ve Got an Audience: Now, What are You Doing With It?

by Scott Oser • April 11, 2013 • Growing Revenue, Implementing Multi-Channel Campaigns, Maximizing ROI, slideshow

As an association publisher, you are responsible for so much more than just a bunch of pieces of paper or web pages with words on them. In fact, you are
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