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Read more →The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications, leading to higher readership and possibly more advertising dollars. Put...
Read more →The online world has created expectations for your members and how they want to experience your association online. Your website is the hub of it all. Does it meet today’s standards and give your member the experience they deserve? Today’s association websites compete with for-profit sites, industry publications, member companies, and even other associations....
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Now that football season is over I really hate to use football analogies. Unfortunately when you live and die with the Washington Redskins it is difficult to ever stop thinking about THE great fall sport. I apologize up front to anyone who is against using sports as an analogy in business, but I just...
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