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Promote Your Publications by Harnessing the Power of Members

by Scott Oser | Aug 13, 2013 | Implementing Multi-Channel Campaigns, Increasing Membership, Maximizing ROI

The tactic of using members to promote your association is nothing new. But have you ever considered using members to promote the value of your association’s publications? Here are five ways to use members, or even readers, to promote the value of your publications,...
How Direct Mail Planning is Like Forming a Super Bowl Champion

How Direct Mail Planning is Like Forming a Super Bowl Champion

by Scott Oser | Apr 11, 2013 | Growing Revenue, Implementing Multi-Channel Campaigns, slideshow

Now that football season is  over I really hate to use football analogies. Unfortunately when you live and die with the Washington Redskins it is difficult to ever stop thinking about THE great fall sport. I apologize up front to anyone who is against using sports as...
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